About the Drifta Brand & Regional Operations
Shared Brand, Independent Businesses
Drifta products are available through businesses operating under the Drifta brand in different regions.
While these businesses share the Drifta brand name and maintain a commercial relationship, they are separate companies with independent ownership and operations.
This page explains how our regional operations work.
Drifta Australia - Brand Origin
Website: Drifta.com.au
Drifta Australia is the original business where the Drifta brand was created.
Founded and operated by Luke Sutton, Drifta Australia developed the original Drifta concept, products, and brand identity focused on outdoor cooking, camping, overlanding, and practical outdoor equipment.
Drifta Australia operates independently within Australia and continues to develop and supply Drifta products.
Drifta Europe & Drifta Czech Republic
Websites: Drifta.eu | Drifta.cz
Drifta Europe and Drifta Czech Republic are operated by the same company based in the Czech Republic.
Owned and operated by Jakub Simanek, the company serves both the Czech market and customers across Europe.
The purpose of operating multiple websites is to better serve regional customers:
- Drifta.cz - focused primarily on customers within the Czech Republic, including local language support and regional service.
- Drifta.eu - focused on customers across Europe and international shipping wherever possible.
The company maintains a direct commercial relationship with Drifta Australia and sources products from Australia as part of its cooperation and supply model.
Relationship Between the Businesses
For full transparency:
- Drifta Australia (Drifta.com.au) and Drifta Europe / Drifta.cz are separate companies with independent ownership.
- Drifta.eu and Drifta.cz are operated by the same Czech company.
- The businesses operate under the shared Drifta brand.
- Drifta Europe / Drifta.cz cooperates commercially with Drifta Australia.
- Products supplied in Europe are sourced from Australia.
Our goal is to make genuine Drifta products accessible to customers across Europe while remaining fully transparent about our business structure and regional operations.
Company Information
Drifta Europe / Drifta Czech Republic
Legal Company: DRIFTA EUROPE TRADING s.r.o.
Owner: Jakub Simanek
Country: Czech Republic
VAT Number: CZ05357560
Websites: Drifta.eu | Drifta.cz
Contact: info@drifta.eu
Drifta Australia
Legal Company:
Founder / Operator: Luke Sutton
Country: Australia
Website: Drifta.com.au
Contact: luke@drifta.com.au